Select a program, get paired with an expert mentor and tutor, and become a job-ready designer, developer, or analyst from scratch, or your money back. Complete 51 credits from 17 courses including three business foundation courses, eight management core courses, five marketing courses, and one capstone. But, if one has a background in marketing research, communications, social sciences, or multimedia, as well as experience in marketing, they will stand a better chance. The salary of a Marketing Specialist, in addition to the aspects outlined above, can vary considerably depending on accumulated experience, the size of the company they work for, and the geographical location. In fact, with the acquisition of solid experience and up-to-date skills, the earning opportunities increase to the point where high salaries can be achieved. Line code Be among the first to receive timely program and event info, career tips, industry trends and more.
Marketing Specialist Career Path Options
You’ll need to think creatively to come up with unique marketing ideas and solve problems when they pop up. Whether it’s a new ad design or a fresh way to engage customers, creative thinking is a must. Marketing specialist salaries will vary by experience, industry, education, location, and organization size. Those specializing in digital marketing and possessing strong skills in SEO and SEM might attract higher compensation. For those who want to dive deeper, a master’s degree, like an MBA in marketing, can offer more detailed knowledge and better job opportunities.
What Does a Marketing Specialist Do?
You need a mix of technical expertise, analytical thinking, and strong communication skills to fully manage in this role. https://wizardsdev.com/en/vacancy/talent-acquisition-specialist-it-recruiter/ The final part of marketing analytics is turning data into future opportunities for your company. You’ll have to develop a keen eye for patterns that tell you where the market is heading in the future.
What are the key skills needed to be a marketing specialist?
Your data is the Marketing specialist job plot, and your ability to explain it is what makes people listen. The better you are at turning numbers into conversations, the more influence your work will have. Because, at the end of the day, great marketing is about human interaction too, not just analyzing numbers. Everyone on the team has an opinion about what’s working, but you’re the one who can actually prove it. Maybe the Instagram ads look flashy, but your analysis shows they’re not converting. Meanwhile, that “boring” email campaign is quietly crushing it with a 3x return on investment.
- This can range from industry-specific certifications to graduate certificates and even doctoral programs in related fields.
- Your job would be to find insights that can, sometimes, completely transform a company’s strategy.
- As an entry-level position, the role of a marketing specialist is one of several careers attainable with a marketing undergraduate degree.
- Becoming a digital marketing specialist requires dedication, continuous learning, and a passion for creativity and innovation.
- When she’s not writing, you’ll find her reading a good book, researching her next trip, or experimenting in the kitchen.
- In the realm of marketing, your ability to present ideas and communicate effectively can significantly impact your overall performance.
Marketing specialists help to connect a company’s brand with the right customers. Marketing specialists are in a profession that is in high demand by organizations of all types. As of January 2019, marketing specialist salaries ranged from about $58,000 to about $77,500, with an average of $67,728, according to Salary.com. Earnings for a market specialist can vary based on education, certifications, experience, special skills, and job location.
Project management
A digital marketing specialist uses the various digital marketing channels to create brand awareness, generate leads, and ensure conversions. In essence, it’s their role to make sure they spread the word about their brand, connect with potential customers, and lead them to make purchases. A bachelor’s degree in marketing is the usual first step for those planning a career as a marketing manager. Marketing programs typically offer a wide variety of subjects and electives that give marketing managers a good foundation in general business knowledge and also more specific marketing knowledge.
You’ll need to be good at both writing and talking because much of your job will involve explaining your marketing plans and content. They generally work a normal Monday to Friday week, but sometimes they need to put in extra hours for things like product launches or big campaigns. The exact hours can vary depending on what the company needs at the time, but the job can be really rewarding because of the creative and impactful work they get to do. Focus on developing leadership qualities and strategic thinking to prepare for roles that require managing teams and projects.
SKILLS
Every campaign generates valuable insights, but without analysis, it’s just numbers nobody understands. The average salary range for a Marketing Specialist is from $67,867 to $91,213. The salary will change depending on your location, job level, experience, education, and skills. The need for these specialists spans a wide range of companies and industries. Marketing agencies, corporations, nonprofits, and even government agencies all hire them to help achieve their business goals and reach their target audiences. While it’s not a requirement, obtaining specific certifications can be advantageous and show potential employers your commitment to the profession.